D2C Ecommerce enters into the Electronics category with the acquisition of HiLife from Hungama
HiLife’ is a leading electronics brand that offers lifestyle products to enhance the users’ entertainment experience. Guided by its erstwhile parent company Hungama Digital’s philosophy of innovation, these products combine technology with ergonomics, to provide elegantly designed electronics accessories at affordable prices. The entire range includes products that enhance the entertainment experience of users, making it more immersive and real. The products come with a 1-year free subscription of Hungama Music and Hungama Play. Recently, HiLife partnered with Bollywood Hungama for the Style Icons Awards, on 24-Mar- 23. HiLife will continue to do such branding partnerships with Bollywood Hungama in future as well.
Commenting on the acquisition announcement, Siddhartha Roy, CEO, Hungama Digital Media, shared, “In the past few years, Hilife from Hungama has become a leading brand in digital entertainment products. D2C Ecommerce, with its robust experience in the segment, will add even more value to the brand creating a unique and compelling proposition for consumers. We thank all our customers for making HiLife a success as we continue to support the brand.”
Commenting on the acquisition announcement, Manish Gupta, CEO and Founder, D2C Ecommerce shared, “Indian consumers are increasingly aspiring for technology lifestyle products and this segment has immense potential for growth. Hungama HiLife’s promise of delivering exceptional digital entertainment products at affordable prices tie in very well with D2C Ecommerce’s philosophy of providing ‘Aspirational products at Affordable prices’ for consumers looking to get a superior, yet affordable experience.”
D2C Ecommerce is expanding its reach and entering offline channels as part of its expansion strategy. The company is offering a Multi-D2C Brand Franchise Partnership Program, under the business name D2C Mall, that is designed to help aspiring entrepreneurs build a successful business in their own region. Franchise partners will have access to the proven business model, multi-category product bouquet to sell, brand marketing content featuring celebrities for promotion, expert training, and ongoing support to help establish and grow the franchise business. Partners will also benefit from the robust media and PR capabilities of D2C Ecommerce. Selected Franchise partners will get a chance to meet and greet with the celebrities, during the inaugural launch event of respective franchises.