D2C Ecommerce, India’s first multi-D2C brand e-commerce platform has signed leading actress Rakul Preet Singh as a brand ambassador for its fashion jewelry brand ‘AccessHer’. As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion jewelry and accessories. made for all moods, looks, and occasions.
With the tagline “Be Your True You”, Rakul will bolster AccessHer’s pan-India visibility and appeal to young women from various socio-economic backgrounds. The brand is planning a social media campaign featuring the effervescent actress in the later stages of this partnership.