NEW DELHI: D2C Ecommerce India Private Limited, a multi-brand e-commerce company that runs the portal, said it has raised ₹6 crores in a seed round in friends and family round.

The company which began operations last month, has been founded by Manish Gupta, an IIM-A graduate who has worked with companies like Paytm Mall where he was general manager, operations. He has also worked with Mahindra Logistics, Samsung Electronics, Amazon, Upscalio and ITC Limited.

The products that this website sells, Gupta said, are also available on other e-commerce platforms like Amazon, Flipkart, Snapdeal, Myntra and Meesho. The current product categories include fitness, sports, beauty, cosmetics, apparel, accessories, books, food items, travel packages and technology. 

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